The Challenge

Honor the gravity of the subject and the dignity of the artists — without leaning on victimization narratives or the predictable visual shorthand of prison bars and dated graffiti.

Working closely with editorial and marketing, we set out to recontextualize hip-hop's visual language rather than recycle it.

The Solution

TI designed typography that doubles as visual metaphor — letterforms that pulse with speaker-like energy as sound waves ripple through the design. The type doesn't just say louder; it looks it. The result gives physical form to the podcast's sonic activism.