McDonald’s Franchise Ads

Role: Art Director & Designer

Airport campaign for McDonald’s franchise recruitment, designed to reach potential owners while they were already thinking about where they might go next.

The Challenge

We had about 10 seconds of screen time to make someone stop, read, and consider a completely new direction for their life.

Airport advertising also meant competing with flight updates, gate changes, crowds, and everything else fighting for a traveler’s attention. The message had to be immediate.

The Solution

I helped develop a campaign built around that brief window of attention. We kept the messaging simple and direct, speaking to people already in a transitional mindset: changing careers, relocating, or considering starting something of their own.

The ads ran across digital screens in major airport hubs, with a focus on routes connecting travelers to smaller cities where McDonald’s franchise opportunities were available.