Georgetown University's McCourt School of Public Policy relocated from the Hilltop campus to a new facility directly across from the U.S. Capitol, marking the first time in the school's history that students, faculty, and staff would be housed under one roof.

The McCourt School needed a cohesive visual identity for their relocation campaign that would highlight the physical journey from the Hilltop to Capitol Hill, emphasize the unifying aspect of bringing the entire school community together, showcase the connection between the school and the broader Washington DC community, and create awareness across multiple touchpoints throughout the city.

The campaign was deployed across liveboards in key DC locations, bikeshare stations throughout the city's bike-sharing system, transit shelters along major commuter routes, and bus wraps for mobile messaging throughout the metropolitan area.