Hurdle Health Identity
I led the rebrand identity design for Hurdle Health (previously Henry Health), a teletherapy service focused on removing barriers to mental healthcare access for people of color. The platform connects BIPOC individuals with licensed therapists trained in cognitive behavioral therapy and trauma-informed care practices.
Working within an extremely tight timeline, I explored multiple conceptual directions—initially focusing on "jumping over barriers" that played directly into the Hurdle name. Through iterative design, I landed on a more nuanced solution: a custom H letterform that subtly incorporates a speech bubble within its structure. This reinforces the fundamental importance of conversation and dialogue in mental health treatment.
